LEGO News Roundup: The First 2026 GWP Cake and a K-POP Demon Hunters Rumor

There's a lot going on in the LEGO world right now, with several product rumors and early reveals surfacing at once. From the first confirmed Gift With Purchase (GWP) set of 2026, to a surprising K-POP Demon Hunters crossover, to high-end licensed collectibles entering the picture, here's a rundown of everything we know so far.

The first LEGO GWP of 2026

LEGO 40905 Birthday Cupcake

Starting with the first GWP set scheduled for 2026: leaked images point to LEGO 40905 Birthday Cupcake.

What we know about the set

• Set number: 40905

• Set name: Birthday Cupcake

• Piece count: 174 pieces

• Release date: January 1, 2026

• Price: Not yet announced

• Category: Gift With Purchase (GWP)

This small, festive build is shaping up as a birthday-themed promotional set, with a colorful cupcake model that can be customized in more than one way.

What stands out

• A buildable cupcake with swappable decorative pieces

• A chef minifigure holding a balloon animal, with a blue balloon dog as the standout piece

• Several decorative accessories, including candles, tiles, and a cherry

• Numbered birthday candles, so builders can set the age themselves

From the official product description

• Designed for ages 7 and up

• Includes digital 3D building instructions through the LEGO Builder app

• Finished model measures roughly 10 cm high, 11 cm wide, and 8 cm deep

Overall, 40905 looks like a light, display-friendly GWP that works well as a birthday bonus or a small seasonal collectible.

A surprise rumor: LEGO may be developing K-POP Demon Hunters sets

The most unexpected news today comes from the K-POP Demon Hunters franchise.

Just days after a LEGO Ideas project based on K-POP Demon Hunters passed 10,000 votes, new rumors suggest LEGO may already be developing its own official product line for the IP.

What we know so far, unconfirmed

• LEGO is reportedly exploring an official release

• The sets would reportedly use minidolls, similar to LEGO Friends-style figures

• No set numbers, names, or release dates have been confirmed yet

Where the IP comes from: Netflix's breakout hit K-POP Demon Hunters

K-POP Demon Hunters is a Netflix animated film released in June 2025 that quickly turned into a global phenomenon.

The story, in short

• The elite K-POP girl group HUNTR/X

• Pop idols by day

• Demon hunters by night, protecting humanity through music

The film's success comes down to a few things:

• The global popularity of K-POP

• A fresh mix of idol culture and supernatural action

• Music and visuals built to be shared

It has gone on to become one of Netflix's most-watched animated films to date.

Hot Toys moves first with high-end collectibles

LEGO hasn't confirmed anything officially yet, but Hot Toys has already revealed licensed products based on K-POP Demon Hunters, a sign of how much commercial confidence the IP already has behind it.

Hot Toys 1:6 scale collectible figures

• Characters: Rumi, Mira, and Zoey

• Scale: 1:6

• Outfits based on the opening performance, "How It's Done"

Premium features

• Seamless silicone bodies

• Highly articulated joints

• Rooted hair sculpts

• Movable eyes

• Two interchangeable facial expressions per character

• Accessories including microphones, light sticks, signed posters, and stage-themed backdrops

Rumi, the group's leader and center member, stands out with her own exclusive weapon and a commanding stage presence that plays up her dual role as performer and warrior.

The pace at which Hot Toys has moved suggests K-POP Demon Hunters is already being treated as a cross-category collectible franchise, which makes a LEGO release feel more plausible by the day.

What could a LEGO version look like

If LEGO does move forward with this theme, a few directions seem likely:

• Minidoll-based character sets

• Stage or concert-themed builds

• Display-oriented models rather than traditional play sets

It would mark a genuinely new step for LEGO: K-POP culture combined with fantasy storytelling, a mix the brand hasn't tried before.

Where this leaves us

Today's LEGO news covers three very different stories:

• A cheerful, seasonal GWP opening 2026

• A possible crossover with a major K-POP and Netflix IP

• Immediate high-end collectible support from Hot Toys

The big open questions:

• Will LEGO officially announce K-POP Demon Hunters sets?

• Who would the line target: kids, teens, or adult collectors?

• Would it tie into existing themes like LEGO Friends or Icons?

We'll keep watching for updates.

Which of these reveals has you most interested? Let us know in the comments.

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